Although still one of the smaller art fairs, Art The Hague has expanded a bit this year.
The restaurant has been removed from the main hangar to one of the side rooms which has created more space to present more galleries and to create more leeway for visitors.
Art The Hague describes itself as ‘quirky’, but that probably still needs some time, as still some more kitsch could be removed, although progress has been made in that field (and i seem to be a hardliner on the subject).
And wouldn’t it be a good idea to ask galleries not to show more than three artists each?
Of course galleries would like to present themselves as one big and divers family but does that really add to the characters of these galleries?
With only three artists a gallery can really make a statement about itself without being excessive and new artists may get more attention.
Especially in a smaller fair the focus on individual artists could be an asset.
Art The Hague promised some focus on African artists, but that doesn’t really stand out.
To really focus on something like the African art market you need to be very well prepared and you need to invest in research, otherwise the quality – as it is now – will be mixed.
The ‘quirkiness’ of the fair is probably best presented in its side rooms.
This year the second floor isn’t used but the ground floor has been refurbished and tries to present an alternative to Drawing Amsterdam, which will be missed this year.
Of course only four rooms can’t be an alternative to a whole fair but the presentations are very good and they make for one the best aspects of the fair.
[Click on the pictures to enlarge]
©Villa Next Door 2017
Content of all picture courtey to the artists, the galleries and Art The Hague 2017.