De Stijl centenary; Hofvijver, The Hague

City branding, city promotion, city marketing, they usually have nothing to do with the city you are living in, neither with the life you’re living in it, nor with the history and the present of the place.

This time, to promote The Hague, they’ve thrown red, blue and yellow blocks into the city’s Hofvijver, because of the commemoration of Mondrian and De Stijl.

In fact it has completely nothing to do with De Stijl, Mondrian or The Hague.

It has nothing to do with anything.

It is uncreative, uninspiring, blind promotion, blind stupidity.

Promotion is okay, but please don’t promote blatant empty-headedness.

However, what i do like, are the way birds are enjoying these platforms, the bird shit gives the blocks a wonderful natural look.

It’s the only bit of real fun about these blocks: they promote recreation for birds and it’s wonderful seeing them basking in the sunshine.

There is even a coot breeding on one of the blocks.

For next year’s promotional stunt i propose real hippo’s in the Hofvijver and i assure you when they’ll come out for grazing during the night,  they will have more to do with this city than you would like to believe.

[Click on the pictures to enlarge]

@ Villa Next Door 2017


Bertus Pieters

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